The German fish market
Dr Matthias Keller

Dr Matthias Keller, Director,
Bundesverband der Deutschen Fischindustrie und des Fischgrosshandels

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Figure 1

Germany has its own fleet, has aquaculture and inland fisheries and are sourcing 300 thousand tonnes of fish out of that source. To supply products to our consumers, we have to import 1,9 million tonnes every year. After adding value, we export 1 million tonnes.

Figure 2

The consumption of seafood products has increased by 7% this year.

Figure 3

This slide shows the value of the products. The value of frozen products has increased in recent years.

Figure 4

Germany is number 5 when comes to volume of fish processing in Europe.

Figure 5

Most of the seafood products are fished in Poland, so that explains the high number of freshwater fish.

Figure 6

Alaska Pollack is the most popular fish product in Germany. The share of Salmon has gone down because of higher prices.

Figure 7

Who is supplying Germans with fish? Around 50% comes from Poland, Netherland, Denmark, Norway, China, USA and Ecuador as the main suppliers.

Figure 8

Over many years the Alaska Pollock has been the main fish on the market. That has been changing for the last three years, the Salmon has been ranking first in the German market. It is expected that the Salmon will also take the 1st place in 2019. Alaska Pollack, Salmon and Tuna are representing 50% of the market. German likes a different kind of species.

Figure 9

We are today using the example of IUU to demonstrate our methodology, which is based on many years of experience in building architectures and blueprints of IT and cyber activities in complex SC, as well as analysing data and communication patterns.

Why IUU? Because we embarked on cooperation together with WJC and Airbus to analyse the SC of IUU and how we can disrupt criminal activities by analysing the digital traces left behind by criminals.

The fish industry is an interesting example because we are all in contact with fish in our daily lives: most people eat fish, cantine, Mc Donalds, etc. 
First, we analyse in detail the entire SC and then we analyse where criminals leave digital traces and where there are irregularities and then help law enforcement to disrupt and take down the criminal network.
Our methodology is generic and can be applied to any other crime, such as Wildlife trafficking, drugs, weapons, human trafficking and whatever else there is in criminal activities.

Figure 10

Most Germans by their seafood products at the counter at the store.

Figure 11

The channel for frozen products increased by 16 thousand tonnes last year. However, the prices have gone down at the stores.

Figure 12

The other channels for sales, other than the supermarkets, are performing well. The fresh category needs 70 thousand tonnes to generate €1 Billion in turnover. For the frozen, we need 128 thousand tonnes.

This is also a question of logistics. In the recent five years, retailers have invested in logistics in order to deliver fresh products.

Figure 17

This is the trend on the market: The consumer wants a fresh fish; the husband is supposed to catch the fish and the wife is trying to keep it alive.